![]() It is on an increasing scale from 0 to 20%, 10% being the median value. On the y-axis, the growth rate assesses the dynamics of the activity segment analysed. The BCG matrix is represented by two variables. ![]() It provides information on the status of the activity portfolio and gives guidelines on funding requirements. The BCG matrix is an analytical model that allows you to compare different areas of activity in order to make strategic and above all, rational choices. In this article, we will see what it consists of, and then we will perform an analysis of Jaguar Land Rover products according to the BCG matrix. Faced with its dazzling efficiency, the BCG matrix will very soon be appreciated by several firms and used as a determining tool for the management and marketing of products. ![]() Since 1960, Boston Consulting Group has implemented a formula for the effective management of its various departments. ![]()
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